Content marketing
Using content marketing, you increase brand exposure, become an expert in the eyes of your target audience, and as a result, increase your sales. Our agency helps you make great content marketing from strategy to implementation and measurement of effectiveness.
Business Tasks of Content Marketing
Content marketing is one of the ways that can help you increase sales. The strengths of content marketing are abilities to humanize your business, add authority to the brand through content in a cost-effective way. In other words, you give people good information to connect with them, attract and transform them into clients.
Content marketing is a cost-effective way but not cheap. Also, it takes time unlike the PPC (pay-per-click online advertising). On the other hand, content marketing builds trust and rapport with the audience. The common practice is to combine forms of marketing to get the best result.
We keep your revenue top of mind to solve business challenges. Predola Studio provides full-service from content strategy, creation, publishing to distribution and promotion.
Content Marketing Stages
1. Create statement of work
It defines project-specific activities, deliverables and timelines. Generally, we should be on the same wavelength about your goals, resources, and scope of tasks.
2. Audience analysis
The first step is to understand for whom we are writing, what and what we are writing about, in what form, and at what venues. The answers to these questions will be given by studying your target audience
3. Audit content on the project
It will give an understanding of where we are now and where to move on.
4. Preparation of a content plan
On the basis of the strategy, specific work o n its implementation is prescribed – the topic and type of material, a platform for publication, deadlines.
5. Content posting
Publish content on pre-selected sites.
6. Analysis of the results
Tracking selected performance indicators – coverage, site transitions, activity on social networks, sales.
Why do you need to built the content marketing properly
- The cost of the lead from PPC is growing rapidly. Properly configured content marketing is cheaper and more effective.
- The client makes a decision on the purchase based on the offer and the additional values.
- Your potential client has become more demanding: he needs good reasons to buy from you
- In order to sell in times of crisis, you must be advantageously different from your competitors
Important points for a good content strategy
1
First, we create for you documented strategy. It is the one way to make many things understandable to optimize efforts and resources.
2
Second, we select the most appropriate way to implement a strategy. For example, the expertise in a specific area. For example, some publications, articles, infographics are not directly related to your product but related to its area. People see that you are an expert here and therefore buy it from you.
3
The third is a psychological nuance, when people get something from you for free and respond in the form of gratitude, they want to do some kind of response service. We should consider this nuance in the strategy.
Let us together build a flourishing business
When connected with us, you aren’t growing your business alone. We have your back and put in our best to contribute to the growth of your entire team and organization. So, if you are looking for the right agency that’ll help you build a good online presence and bring in more conversions and revenue, we are right here!