PPC Services
Contextual advertising or PPC is a fast way to get traffic and customers on your site. Specialized ad platforms allow you to advertise products, services, games, and mobile applications on the web around the world or locally. If you want to use contextual advertising, our PPC specialists ( Google Ads etc) help you advertise the smart way.
What PPC can do for your business
Web advertising has numerous advantages for your business. PPC allows you to advertise your product not only for potential customers but also for people who simply take an interest in a product or service. You can attract more new customers to your brand.
Contextual ad platforms allow you to target an audience by key requests or interests. You can also set up preferred locations, languages, and interests, as well as specify a time period to attract relevant traffic. You can also, of course, set up an ad to attract as wide an audience as possible. You can use different types of ads such as texts, banners, and videos. It’s better to use contextual advertising in cases when you need to increase traffic within a specific period of time, such as right after opening your website, after price updates, for special offers, or for special periods such as Black Friday or Christmas.
Some types of ads like the Google Shopping Campaign allow you to use contextual ads over a long period. This is why you should identify your business goals and entrust your project to our PPC specialists.
Predola Studio PPC checklist
We provide conversion rate optimization in a way for you to achieve your expected results.
Analytics
A detailed analysis of your products or services, business goals, target audience, landing pages and website security. This step also includes an audit of analytical tools and accounts on PPC platforms.
Keywords research
Based on the analysis, the specialist creates a complete list of search queries and negative keywords. Then the specialist structures your campaign logically around a group of keywords.
Development and customization
The specialist starts developing ad copies that are relevant to those sets of keywords and uses them on landing pages. Sometimes improvements to landing pages may be required. Then the specialist sets up campaigns. We carefully choose a bidding strategy and tactics.
Test and optimization ad campaigns
The specialist then launches a campaign. The specialist collects data, and then corrects and adjusts campaigns. The key factors are keywords, quality score, conversion rate and cost per click. The specialist also must check the settings of analytics tools. It is important to make decisions based on correct data.
Run ad campaigns
The positive results of tests allow us to run ad campaigns. The specialist continues to optimize campaigns to achieve better results. Every ad campaign on the web will have successful and unsuccessful elements that need to be optimized.
Statistical analysis
At this stage, the specialist processes data and creates a report which will help you develop your business.
Additional info about PPC
Contextual advertising always carries the risk of losing money. Our recommendation is that you have realistic expectations from a PPC. The truth is that PPC marketing has both advantages and disadvantages.
You should understand that contextual advertising platforms need time to gather data, which is a required part of your budget.
We make realistic assessments and we are always ready to endorse you.
Advantages of PPC
Remarketing
Remarketing is the process of reaching people who have previously visited your website. Remarketing requires special data gathered by analytics tools such as Google Analytics or Facebook Pixel.
Measurable Results
PPC is a way to see measurable results in comparison with other site promotion methods. Contextual advertising platforms provide different forms of metrics that enable you to see how well ads are converting visitors into customers.
Greater control
Total control is impossible because all PPC platforms are based on algorithms and statistical models. Although contextual advertising can be an expensive method, it leaves you less susceptible to many factors in comparison with SEO, content marketing, or social promotion. You can determine which keywords, ad messages, and landing pages are converting and how much you should pay for them. This control will help you manage ads to maximize your results.
When connected with us, you aren’t growing your business alone. We have your back and put in our best to contribute to the growth of your entire team and organization. So, if you are looking for the right agency that’ll help you build a good online presence and bring in more conversions and revenue, we are right here!